Wexford
Trigger
Challenge
Results
My approach focused on transforming technical complexity into a "zero-friction" journey
Information Architecture and Design Decisions
Unified Checkout
I designed a flow where invoices, travel bookings, and debts shared the same cognitive logic. This reduced support tickets and error rates by 25%.
Trust-Building Micro-interactions
I applied artisanal rigour to system feedback. Every stage of the PIX process (copy-and-paste, confirmation, and receipt) was designed with clear visual states to convey the security that users previously only felt at the store counter.
Design System & Scalability
I developed and utilised a component library (which later evolved into an omnichannel design system) to ensure visual consistency across all touchpoints, allowing the development team to scale new payment methods 40% faster.
Solving complex journeys with business-driven design. Architecting scalable ecosystems for market leaders like Riachuelo and Havan, impacting over $300M+ in transactions.
Technical Execution and Collaboration
To avoid a disconnect between design and final delivery, I took a direct role in project governance
Active Handoff (DevOps)
Led technical dailies with Backend and Frontend developers to align API integrations and data security.
Design QA
Weekly review cycles in a Staging environment, ensuring that the "Craft" and the precision of spacing, typography, and logical flows were respected during implementation.